Wholesale Clothing Business Plan

Business Plan Articles

There are several things to consider when creating a wholesale clothing business plan including the source of your clothing, what type of clothing you will import, and how they will be distributed. Some wholesale clothing companies provide the manufacturing, whereas others simply serve as an importer for manufacturers and either sell directly to consumers or enter retail stores. Pro Business Plans has worked with several wholesale clothing companies to create professional business plans. This article covers what is in a wholesale business plan and how it should be structured.

clothing business plan

Wholesale Clothing Business Plan

If you are in need of capital for your wholesale clothing company, a professional business plan can help you to demonstrate the profitability for investors. There are several unique factors that shape the profitability of your wholesale clothing company including relationships with manufacturers, or your existing manufacturing plant. It also includes what countries that you will import to and how they products will be sold. This may include trade shows, online drop shipping , and direct retail orders through personal selling. The business plan should be structured based upon your company’s unique business model, strategy for selling wholesale, and the financial projections.

Business Model

The business model for a wholesale clothing business plan depends upon your relationship in the supply chain. Some manufacturers will setup wholesale clothing companies in order to sell their productions and avoid intermediaries, whereas others only serve as wholesalers to manufacturers and import companies. The profitability depends upon the turnover, sales, and profit margins of the company. If you are seeking outbound investment, financiers will seek to understand the structure of your company and how it impacts your profitability.

Marketing Plan

The marketing strategy of a wholesale e clothing business plan depends whether or not your company has a brand. If the clothing is branded, increased retail demand will also increase wholesale orders. If the wholesale brand is not as important or unknown, it is important to attend tradeshows and hire sales personnel to sell the clothing directly to retailers. In some circumstances, wholesalers will provider retailers with in-store displays or discounts that are designed to increase demand from the bottom-up. Moreover, according to this article by FitSmallBusiness , it is highly important that your brand target a specific niche and secure some market share by a unique strategy.

Financial Projections

A wholesale clothing business plan typically includes three to five year financial projections comprised of an income statement, cash flow projections, and a balance sheet. Investors will want to understand that the financials have adequate profit margins and it is feasible enough to reach sales projections for investors to receive their return requirements. A custom financial model can help you to determine the pricing strategy, wholesale margins, and identity key risks. For instance, performing a break-even analysis can help you to better understand how many units need to be sold in order to break-even from your fixed costs.

What is Included in Our Custom Wholesale Clothing Business Plan?

  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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