It's tempting to overestimate your industry and overestimate your prospects in the investor pitch decks. However, resist the urge. To back up your estimates, look to industry norms, benchmarks, and the performance of similar products. In the investor pitch deck don't make the claim that you're correct and everyone else is incorrect. Show how you may obtain an advantage over your competition if they are clever and strong. You'll lose any credibility if you act as if you don't have competition or defame them. Investors prefer it when you recognize your competitors. And there's always some education involved because you know the industry through and out, but the potential investors don't, so this is where you educate them on the competitors. Don't be afraid to discuss your company's competitive environment; rivals are really validating since it demonstrates that the industry is hot and that there is a desire for a solution to problems in that sector. If there aren't any or only a few competitors today, talk about it as well. Consider how you'll approach entering into a new market and establishing a category. Add a team slide to showcase the talent you posses the best talent to take the company forward . Take help from a slide deck or pitch deck template available online and see how to create a compelling startup pitch deck. Some of the great pitch deck examples you can follow is the original Facebook's pitch deck, Uber pitch deck, and intercom pitch deck.