Tennis facilities vary widely in player demographics, staff size and budget. They may be public or municipal, public or private, with courts that are hard or soft, indoor or outdoor, while they require extensive daily maintenance. Nevertheless, starting a tennis facility business is an excellent entrepreneurial opportunity if you do it right. In this business plan we will offer different strategies and advice to successfully operate your own tennis facility.
Tennis Facility Business Plan
A tennis facility business is dedicated to providing tennis programs and competitions to all members of a given community. The business model section of this plan focuses on actively supporting all age groups by offering a safe and enjoyable environment, while constantly working on ways to promote the growth of tennis in the area. In this section of the plan there is an outline of how the business works and how the company plans to be sustainable.
In this section of the business plan you will find specific market research, with detailed information about your potential competitors and what they are providing and how much they are charging. It also includes research on neighboring tennis facilities, sports clubs and other activities that will impact your facility’s growth. Moreover, there is a guide on how to position the business within the marketplace by creating loyalty among your customer base.
This part of the tennis facility business plan establishes the organizational structure of the business including responsibilities of its entire staff including coaches, maintenance personnel, management team and other employees. It will also describe the way the facility works, its internal processes and a maintenance plan to keep the place in good shape.
This section brings a solid marketing plan that clearly shows the approach to get into the marketplace and acquire customers. It also presents what competitors are doing in other tennis facilities and how their strategies are lacking or how they can be improved. By tackling the market with innovative strategies the success of your tennis facility will be guaranteed.
Identifying the potential customers of your tennis facility business is mandatory to attract and retain them. This section aims to explain which is the right customer group or groups that will be more inclined to use your services. Building a sustainable strategy to reach your target customers is one of the hardest aspects of a tennis facility business, so please make sure to pay special attention to this section as it can change the way you market the business entirely.
You can put together all the best tennis programs in the world, offer the best lessons, stock the best products in your facilities but if you can’t get people onto your courts or into your facilities, it’s all a waste of time and money. That’s where promotional strategies come in; in this section there is an explanation of the promotional plan for the tennis facility business including social media presence and other digital marketing strategies, the creation of a tennis school that will help you market to families, sponsorship and hosting opportunities along with a website that aims towards acquiring more customers.
In this part of the tennis facility business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your tennis facility. Usually these projections are drafted for a 5-year period.
The main source of revenues for a tennis facility business comes from memberships, casual usage, tournaments, coaching and sponsorship. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, food & beverage, the sale of merchandise and leasing the place for parties and corporate events.
In this section all the regular expenses related to keeping the tennis facility business running will be described. The list of operating expenses includes Tennis SA affiliation, council fees, wage, maintenance and repairs, utilities, insurance policies, advertising and others.