Sports Bar Business Plan

Business Plan Articles

If you are starting a sports bar, it is likely that you will require a business plan at some point. The experts at Pro Business Plans have extensive experience preparing business plans for investment and strategy. This article provides information on what is included in a sports bar business plan and how it is typically structured.

sports bar business plan

Sports Bar Business Plan

There are several things to consider if you are planning to open a new sports bar that investors will review when contemplating your risk and potential profitability. Among the most important are the size of the facility, location, scope of operations, and the financing required. For instance, some sports bars are extremely large entertainment complexes and cost upwards of ten million dollars to build. In other cases, they are relatively small corner bars that require as little as one hundred thousand dollars to begin operations. The following sections outline the unique components of the plan as it applies to how prospective financiers will review you and how to establish a profitable strategy going forward.

Business Model

The business model section of a sports bar business plan describes such critical factors as the location, whether or not it will be a franchise or new brand, the scope of operations, and the size of the facility. In general, there are three types of sports bars including the franchise, a large scale privately owned one, and a smaller one under five hundred thousand dollars. Investors generally consider many options when assessing the business model, largely in terms of how the sports bar compares relative to the regional competition and market demand relative to your positioning.

market positioning


The location of a sports bar in an important determinant towards the amount of visibility and foot traffic that it may expect to receive. While a sports bar along a busy highway may benefit from less expensive rent and other overhead costs, it will not enjoy the advantages of one in a dense urban area where many consumers may take public transit options rather than being required to drive to the facility. However, it may target a specific demographic, such as the after work corporate crowd, in which case it makes more sense to be located along a major work route.

team management

Operations Plan

The operations section of your sports bar business plan is designed to provide investors with detailed information regarding how large the facility is, what is required to begin and grow, and how the overall facility will be managed. This may be demonstrated either by communicating the qualifications of the management team and staff, and by providing as much information as possible regarding how the sports bar is to be structured.

Marketing Plan

The marketing section of a sports bar business plan generally includes a combination of factors including the market launch , ongoing seasonal promotions, and customer retention strategies. Many traditional brick and mortar store owners must consider the dynamic market and keep up to date with the critical importance of social media and digital marketing , along with how they influence the success potential of your business. More consumers than ever search online for the best sports bars and other entertainment venues, which means that your market is no longer restricted to just those that reside within a short driving distance, but also extends to overnight guests.

trade shows

Market Launch

When a new sports bar enters the market, it should strive to acquire as much media attention as possible before it scales. This means focusing on how the company may alert all local media channels to cover a story about the grand opening. Remember that (most) journalists are people, and all people love food. Therefore, it makes sense to launch a media campaign inviting the local journalist network to enjoy free food and beverages on behalf of your company.

business development


The promotions for a sports bar typically consists of a combination of special events such as live music or sports parties, as well as pulse promotions on food or beverages. The promotions may range depending on the demographics that you are targeting and the location as well. For instance, a sports bar that targets the after work crowd may promote its ‘ happy hour ’, which may make it more competitive to the target market. A sports bar may also heavily promote special events for sports broadcasts, such as the world cup or super bowl.

Financial Projections

The financial forecasts for a sports bar business plan will also range upon the size and whether or not you are purchasing an existing facility , acquiring an existing building and building out a new facility, or building from scratch. Among the few options listed, there are a myriad of other factors that will influence the success potential for the facility and guide how much is required in order to begin operations. Traditionally, financial projections are based on the prior operating performance of your company. If you lack any operating performance, comparable sports bars may be analyzed in order to determine a reasonable figure.

revenue projections

Revenue Projections

The revenue projections of a sports bar business plan are designed to provide information regarding the foundations for the assumptions regarding your revenue forecasts. Some companies have revenue projections that are largely unreasonable, so it is critical to be conservative and reasonable, otherwise banks will quickly catch on and heavily discount any assumptions you may have, along with your credibility.

budget forecasts

Budget Forecasts

The budget forest for a sports bar should be based on third-party quotes from equipment providers, construction firms, and prospective vendors. While time consuming, it can provide a more accurate forecast regarding what you will require in the future and how much capital is appropriate to meet your short-term obligations. Requesting the ‘right’ amount of financing is challenging, but getting tangible quotes will make it much easier.

What is Included in Our Custom Sports Bar Business Plan?

  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

Speak with an Advisor

Pro Business Plans is a team of professional researchers, writers, designers, and financial
analysts. Speak with an advisor today.


Speak with Sales (646) 866-7619