Series A Pitch Deck

Business Plan Articles

Series A investment is generally the first round of funding more than one million dollars often used for commercialization and/or finishing the product. By this time, investors generally look for some type of market validation with a successful Beta test and minimum viable product that is ready to scale in the market with an investment, or at least a prototype or easily acquirable one. Therefore, most series a pitch decks will focus on addressing these points and several other factors that will influencer your funding decision.

series a pitch deck

Pitch Deck Design Service

Investors today prefer pitch decks because it allows for easier, faster, and simpler conveyance of information. In other words, it helps them to screen your business faster and move onto the next. Therefore, it is even more important for you to gain their interest and prove to them that you’re worth getting a call and delving into more information. The Series A pitch deck is designed to do just that by communicating your key value proposition, business model, and what can be done of financial projections based on the data you do have available. The following article will help you to have a better understanding of how to formulate such a deck and be well prepared as you approach investors.

Value Proposition

The value proposition of a Startup company should be refined by the time you’re ready for a Series-A investment. While many Startup companies pivot, communicating that you’re unsure of the business model does not instill confidence for investors. Generally the problem that you are solving will be very clear and should be significant enough that they are willing to pay you for it. If investors doubt that the problem really exists then it will generate doubt. Its critical that these slides of the market problem and your solution be very clear. This may be either a problem that nobody has solved at all, or a problem that has not been optimally solved yet such as space travel.

Related: Avoid these 7 Pitch Deck Mistakes

Business Model

The business model for a Series A pitch deck generally communicates how the business intends to make money and deliver its service. Generally saying that a company solves a problem is simply not enough, it is a matter of how the company solves the problem and if it is possible to charge more money than it costs to solve it and it that is replicable. For instance, a restaurant that serves premium food to a market not willing to pay for it probably won’t have much success and have thin margins. On the other hand, a software Startup that solves a critical need with literally no delivery fees of an electronic service is very appealing to investors. Communicating the business model should take more than just a few slides, even if it is complex.

Financial Projections

Most Series A will have little, if any, operating history to go by. This makes forming financial projections several years out almost impossible to do with accuracy. Therefore, the financial projections are usually based on the information that is available from either a Beta test, early user traction, or the closest comparable company. Aside form the revenue projections, investors generally also see a breakdown of where money is being allocated by category and the key achievements you have reached up to that point. For instance, you may be spending 40% on product development, 20% on operations overhead and 40% on sales & marketing and acquired 100,000 users so far.

Related: Approaching Investors for Capital

Marketing and Competition

The market section of an impressive pitch deck is used to persuade investors to invest in your company's future growth. You must demonstrate that there is a viable market opportunity and that you have achieved product-market fit using a combination of qualitative and quantitative data. You may wish to include competition in addition to bullet point presenting facts and statistics about your market size, customer base, customer acquisition cost, and target demographic. Every new business faces competition. Even if your product or service is absolutely unique (which is extremely unusual), you will face competition since your potential consumers are presently utilizing another product or service to solve the problem you are attempting to solve more effectively. Another important slide to include in the pitch deck is the team slide telling a compelling story about your company and team.

What is Included in Our Custom Pitch Deck Service?

  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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