A robotics business is for investors who love technology, efficiency and at the same time like to have a wide market of opportunities; it is for those who focus on the future and want to be one step ahead in the growing market of technology. This business plan will describe all the necessary information to start or run a robotics business successfully.
Robotics Business Plan
The robotics business model has as a main objective which is to incorporate robots into companies. These robots could be used in multiples fields such as manufacturing, health care, customer service and the military. In this section of the business plan you will find a detailed description of the robotics business and the services (machinery, software, education, tech-support) the business provides to companies looking to automate their processes through this technology.
This section of the business plan shows the different services the company provides in order to position itself in the marketplace. Robotics is a growing market, we are surrounded by technology and it is evolving every day. Today, you can find robots performing complicated surgeries requiring extreme precision or you can see them assembling cars. Robots are everywhere so the company plan should be to be everywhere too. The business plan will describe in detail the steps to position the business properly within the market segments it plans to serve.
The operations plan section of the business plan presents information on how the robotics business will be run. There is information about the facilities the company requires, its key suppliers, guidelines and protocols the business will need to follow depending on the services provided and other important aspects. This also includes a description of the staff and the training required for them and for the business to run successfully.
This chapter describes the marketing component of the robotics business plan. It presents different ideas on how the company will promote the business and the strategies to position the robotics company ahead of the competition within the defined target segmentation.
The target market for the robotics business right now is usually companies trying to integrate robotics to their business and processes to increase their productivity and reduce costs. This part of the plan will further define the segmentation for the company and the strategies to attract new and loyal customers.
In a world full of technology and corporations trying to make their business more efficient by increasing their productivity and production, promoting a robotics company could be easy, since it is offering the solution to their needs. To promote the robotics business, the business plan will define strategies such as developing an informational website that features important press releases & articles, participation in technological conferences and events, traditional advertising in magazines and others. The main idea is to let companies know how robotics will improve their business and how that investment will translate into profits.
Investing in robotics can be capital intensive but it could translate into large revenues. Since robotics have different fields of applications and a variety of services to offer, the size of the investment will adjust depending on the field of service and the segment the company aims to serve. In this chapter of the business plan, you will find information about the main expenses required to run the company and the expected revenues for the next three to five years.
In this section, we will explain the most important financial assumptions undertaken to draft the projections outlined in this chapter. It describes the main sources of revenues for the business which usually are machinery sales, software, tech-support and education to business integrating robots to their processes.
In this section of the plan you will find the major regular expenses involved in running a robotics business such as research and development, rent, sales commissions, advertising expenses and staff salaries.