Restaurant Pitch Deck

Business Plan Articles

The profitability of many restaurants are hit or miss until they begin to franchise and scale. Once a restaurant has demonstrated its profitability, it may then franchise, which is usually the point at which investors really start to see a substantial return on investment. Therefore, most investors in the restaurant industry (aside from private investors) are looking for a business model that may be scaled and replicated relatively easily. However, this is not always the case if you are building a very large restaurant in a premium location, in which case private equity investors generally review the investment in-itself. This article will help you to understand what to include in a restaurant pitch deck and how to structure it in a way investors are receptive to.

restaurant pitch deck

Restaurant Pitch Deck

There are several factors that combine when it relates to creating a restaurant pitch deck that will influence your success Among these are the location, the management team, the cost to start the business, and its ability to become a franchise. We have seen several restaurants get funding and generally the ones that can franchise are the most successful. Those that are smaller, less than five million are often through private investors, and greater than five million involve private equity investors and may not necessarily need to be replicable if the real estate is premium and management team has a track record for performance. The following sections breakdown what a restaurant pitch deck should include.

Management Team

The restaurant industry can be very profitable for those who understand how to manage it effectively. However, it takes someone very experienced who understands all the dimensions and few investors are willing to make a bet on someone new to the industry unless they have demonstrates the success of the restaurant or concept in some other fashion. Hence, its critical to communicate that the restaurant owner understands how to Startup, grow, and exit a restaurant ideally not only once, but systematically.

Related: Avoid these 7 Pitch Deck Mistakes

Business Model

The business model for a successful restaurant depends on the region it is based in. A restaurant popular in New York City may not be profitable at all in the Southwest or Midwest. However, taken the location into consideration, it is important to communicate that the restaurant fits with the location and targets a specific demographic rather than attempting to ‘cast a net’ and attract anyone in the area – unless of course the area I the only thing it has going for it. For instance, some restaurants focus on the fast casual market in business areas for quick business lunches that are fast, fresh and cheap. Others provide comfort food at a reasonably low cost such as Long John’s Silvers, but are only popular to a limited demographic. The business model is not only restricted to food, but may also be the atmosphere and service as well.

Financial Projections

The financial forecasts for a restaurant are often very similar – but typically are controlled by the cost of goods sold, the wages & payroll, and rent costs. Other fees are negligible compared to these so it is critical to reach an appropriate combination that is reasonable and if not based on historical metrics, comparable to other restaurants in the same category. For instance, some may have a relatively high cost of goods sold they expect to compensate by increased sales, the same could be said for increased staff for in-house entertainment or a premium location. However, everything should be relatively aligned with other companies in the restaurant industry.

Related: Approaching Investors for Capital

What is Included in Our Custom Pitch Deck Service?

  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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