Mobile App Pitch Deck

Business Plan Articles

If you are seeking funding from investors for your mobile application business, it is likely that investors will want to see a pitch deck even before your business plan or any other information. They use this deck to help screen companies to identify which apps they are interested in before they move onto other companies. Therefore, it is critical to form a very concise and informative deck to essentially demonstrate that you are ‘worth paying attention to’ by investors.

Mobile App Pitch Deck

When it comes to creating an effective mobile app, most investors will want to be persuaded that people will adopt the application. One investor presentation made during a startup pitch conference had a startup founder citing his iPhone game as ‘having the potential to disrupt the industry’ and a ‘gamer changer’, shortly posted on YouTube as a parody for his use of cliché speech for a relatively simple iPhone game. It is best to avoid this type of language and focus on the empirical reasons why people would adopt your app such as the problem it is solving or similar apps that have demonstrates success. In general, there are three main components to a mobile application that investors are likely to want to see.

Problem & Solution

The problem and solution of your mobile app pitch deck is essentially why people would download, play, and even pay for the application. Several new applications in the therapy space promise to instantly connect users with a therapist – the problem they are solving is that therapists are actually very difficult to contact because they require meetings scheduled often several months in advance. If a person needs to talk at 3:00 AM, there is nobody available, until these apps came along. The same can be said for Yelp! Which helps people avoid getting bamboozled by restaurants through legitimate reviews – focus on what significant problem you are solving or why similar apps have already demonstrate that the problem is rewarded if it is solved and why you can exist in tandem with them.


Related: Avoid these 7 Pitch Deck Mistakes




Business Model

The business model for a mobile app pitch deck is focused around how the application makes money and how it delivers that value. Some are purely software based such as tutorials or games. Others require inputs from other users that may be other consumers or businesses and consumers. In some fashion, the application will need to make money from pay-per download, pay to play, or freemium models that offer a free membership with the opportunity to upgrade. Many startups have changed or altered their revenue model, but the value proposition and how it is delivered is usually expected to remain constant unless there are problems that exist.




Financial Projections

The financial forecasts of a pitch deck startup are based on either the historical performance of the startup company or the projected performance based upon a serious of assumptions including the cost of acquiring customers for the application, the average time a customer engages with the application, and their overall spend. There are several software packages designed to gather and enable the analysis of mobile application usage that may be applied to perform these projections if actual revenue has not yet bet generated – in addition to providing similar mobile apps as a justification for the estimated performance.


Related: Approaching Investors for Capital




What is Included in Our Custom Mobile App Pitch Deck?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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