Fitness Resort Business Plan

Fitness Resort Articles

A new chapter in the resort business has begun. While sitting in a warm beach enjoying the view might sound appealing, people who take care of their shape and health don’t necessarily want to spend their vacations sitting around all day. With the fitness trend on the rise, more and more people are looking for a place that allows them to take some time off but also that fits within their lifestyle. This is where the fitness resort business comes in to play. In the following business plan, you will see which elements you should consider in order to take advantage of this business opportunity.

fitness resort business plan

Business Model

A fitness resort is a business that offers its customers nutrition, comfort and entertainment. It is a place for people to take a break from their routines while practicing and enjoying activities that allow them to stay healthy. Along with a beautiful location as a source of enjoyment by itself for the customer, your resort will determine which kind of services and activities it should offer. This will ultimately define the amount of customers interested in spending time in the fitness resort and its overall success. This section of the business plan presents information about the business itself and its principal characteristics.

Business Summary

market positioning

Market Positioning

In this section of the business plan you will find on one hand, a market research that includes information about the fitness resort industry and its potential competitors, where they are located, the services they offer and how much they charge. On the other hand, you will find a guide on how to set the business apart from the competition to position the fitness resort into the marketplace.


team management

Operations Plan

This section of the fitness resort business plan presents and proposes the organizational structure of the business and its key processes. This includes responsibilities and chain of command inside the resort premises, trained staff members, fitness services, resort location and infrastructure requirements. It also includes objectives, targets and actions to support the designated responsibilities and services to be offered.


Marketing Plan

The marketing plan is focused on highlighting the benefits of a fitness resort and why clients should visit the facilities on their next vacation. Regardless of the style of the resort location, your personnel and services will set you apart from the competition. This section includes a solid marketing plan that outlines the approach to get into the marketplace and acquire customers. The business plan also presents what competitors are doing in other fitness resorts and how to improve on their strategies to bring your business to success.


trade shows

Market Segmentation

The fitness resort business has two types of customers. Some are looking for a relaxing retreat with activities like yoga, running and golf, while others might be looking for a little bit more adventurous activities like rock climbing, cycling and snowboarding. It is of great importance for this kind of business to divide clients into segments, grouping together those customers with similar interests and needs in order to develop services that fit their expectation. In this part of the business plan you will find a set of market research reports that will describe your potential customers along with strategies to reach them.


business development

Promotional Strategies

The promotional strategies of the fitness resort business plan will focus not only on the services offered during the customer’s stay, but also on the long term positive effects. This is what will keep clients coming back. Effective advertising and promotional tactics are essential for the business to triumph. This includes strong social media presence, a public relations campaign, traditional advertising on fitness-related magazines and publications and referral programs.


Financial Projections

The following section includes the financial projections for the fitness resort business plan for a range of three to five years. These projections represent a conservative estimate of revenues, expenses and capital requirements.


revenue projections

Revenue Assumptions

Fitness resorts are a relatively new but growing business. Revenues are directly associated with occupancy and memberships, along with services provided within the premises of the resort. In this section of the plan there is a description of the main sources of revenues.


budget forecasts

Projecting Expenses

This part of the business plan explains the fixed and variable expenses of keeping a fitness resort running. The list of operating expenses includes food supplies, permits, personnel, maintenance, repairs, gas, power, water, insurances, phone, internet and equipment along with advertising and marketing costs.


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