E-Commerce Business Plan

Business Plan Articles

You need an outstanding business plan for an eCommerce company to present an investor or use for internal strategy. Pro Business Plans has over 15 years experience working closely with entrepreneurs and managers in the eCommerce industry. This article is designed to help provide you with an understanding of what goes into a quality eCommerce business plan and information about how our company can help.

e commerce business plan

E-Commerce Business Plan

A key factor to consider when creating an eCommerce business plan is that not all companies are alike. Even eCommerce companies that sell identical products are strikingly different in their marketing, operations, and profitability. Therefore, it is important to build an eCommerce business plan that is fully customized around the unique strategy and goals of your business. The following section covers our recommended structure and approach to creating an eCommerce business plan.

Business Model

The business model for an e-commerce store depends upon what the store is selling, at what volumes, and to what target audience. There may be several e-commerce stores selling identical products, but still have a different business model. For instance, some may provide premium custom support at a higher price and faster shipping, while others may focus merely on a price sensitive or secondhand market.

The business plan may also contain information related to the operations, which is uniquely the manufacturing and logistics related section of the eCommerce business plan and shapes how products are produced and delivered to your customers. Some eCommerce companies now sell private label products, whereas others do not deal with any products at all using a Drop shipping model.

Marketing Plan

The promotion strategy for an e-commerce company is mainly digital and through channels that depend upon your business model. For many consumer facing companies, social media and direct marketing are highly effective. However, some B2B eCommerce companies may generate more demand by focusing on SEO or personal sales.

Financial Projections

The financial projections will demonstrate the feasibility of your eCommerce company and help you to better manage cash flows. The financial projections for your company will depend upon your existing sales levels or if it is a Startup, the capital injection that you indent to begin with.

What is Included in Our Custom E-Commerce Business Plan?

  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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