E-bike Business Plan

E-bike Articles

Want to add a burst of energy to your bike business? Electric bicycles, or e-bikes, might be just what you need. E-bikes bring a new sense of adventure to your bike business. While this form of transportation has been popular with millions of riders in Europe and China for years, they're just starting to gain traction in other countries. E-bikes can help you attract new customers who might not be able to enjoy traditional bikes due to their fitness level or areas of terrain. In the business plan you will find all the necessary information to run a successful E-bike business.

e-bike business plan

Business Model

To meet the growing demand, Startups are rolling out electric bikes as an alternative form of transport. Electric bikes are like regular bicycles, but they come with an electric motor so users don’t always have to pedal. Many of these new e-bikes also include new innovative features, like the ability to connect to your smart phone through an app. The business model presented in this plan includes all the services information and the characteristics of the e-bike business. This include retail stores, bike leasing or even repair shops for them.

Business Summary

market positioning

Market Positioning

The rise in fuel prices and growing suburbs and neighborhoods have spurred the demand for e-bikes. Global e-bike sales are expected to grow from 32 million in 2014 to at least 40 million in 2023. Some countries maintain a historical affinity for biking as an integral part of living. Fortunately for the improved health of many people and the environment, nearly a million people ride a bike to work. Many cities are adding short-term bike rental systems and this could be a great opportunity to position your e-bike business in the process. In this section of the business plan there is a business strategy to position the company within its target market.


team management

Operations Plan

There are several challenges that are unique to electric bikes: electric-assisted range, recharging protocol, and bike and battery checkout procedures. This section of the business plan outlines system requirements and all the logistics to successfully develop and deploy an electric bike business, focusing on system’s architecture, operational concepts, staff, working hours and battery life management.


Marketing Plan

The E-bike business primary aim is to not only manufacture or lease high quality, fun bikes and e-bikes but to truly embed those bikes into the spirit of the local community. They will always endeavor to capture the imagination of the user with its timeless look and functionality. As the company will always look to expand its market in this chapter of the plan we will outline the promotional strategies for the company to grow by acquiring new customers.


trade shows

Market Segmentation

The E-bike industry product segment is estimated to be the largest segment by product type and is expected to dominate the global market throughout the period of forecast. The rising of health awareness among people is the main reason supporting the growth of the e-bike segment. This section of the plan describes the target market for the company and the strategy to attract new customers and retain current ones.


business development

Promotional Strategies

This section of the plan will describe the promotional strategies the e-bike business will use in order to make the company grow and become well-known. Some of the strategies may include branding, setting up a website, social media presence, the creation and distribution of content that increases the awareness and credibility of e-bikes, among others.


Financial Projections

The statistics shown in this chapter include the projected sales of e-bicycles. In a near future, global sales of e-bikes are forecasted to reach approximately 40 million units. Here you will find the financial plan of the company including estimates for its revenues, expenses, cash flow and capital requirements.


revenue projections

Revenue Assumptions

The principal source of revenue of the e-bike company will be the lease, which is a rental period with a defined start and finish date, usually for a minimum of 12 months. Leasing is not as a traditional rental which is normally a daily, weekly or monthly with no opportunity to pay an extra small fee to transfer the asset at the end of the term. In this section we will list the main sources of revenue of the business and assumptions the company is taking.


budget forecasts

Projecting Expenses

The primary expenses of an e-bike business are usually staff, rent, maintenance and repairs, and utilities. In this section you will find further information about the major expenses of the e-bike company.


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