The momentum behind cloud computing services continues to gain strength thanks to the many advantages the delivery system offers to individuals and businesses of all size. A number of companies are even expected to remove their IT infrastructure completely to migrate to cloud storage. Cloud computing service providers have a great opportunity to capitalize on this trend by offering a variety of service options and platforms. This business plan is a guide map to take advantage of the current demand to successfully run or launch a cloud computing business.
Cloud Computing Business Plan
Cloud computing is a business that provides individuals and companies access to digital resources over the internet, from just about anywhere in the world that has a decent broadband. It usually eliminates or reduces the need for on-site hardware and/or software and creates the potential to vastly increase available resources, since some people refer to cloud computing as “IT outsourcing.”. In this section of the plan there is an outline of the business and how the company works and gets its customers.
In this section of the business plan you will find a specific market research, with detailed information about your potential competitors and what they are providing and charging. It also includes important information on cloud computing services with the highest demand at the moment, industries that are showing the biggest interest in acquiring this service and a survey that identifies their top concerns and needs.
The cloud computing business operations plan focuses on offering absolutely secure information storage capacity. In this part of the plan you will find a complete description of the operational part of the business in order to maintain the highest security levels in the cloud computing industry by acquiring the best equipment, hiring the right staff and setting proper procedures to make sure your business is a solid one.
The marketing plan presents strategies to emphasize the role of the cloud computing business and the advantages it offers as well as what makes it a successful solution. Cloud computing follows the shift into a paperless and wireless world and it is a growing business opportunity. This section brings a solid marketing plan that shows the approach to get into the target customer segment to acquire new and loyal customers.
As there are many industries that can find cloud computing useful, it is very important for this kind of business to divide its clients into different segments, depending on the type of customer and the service they require. In this part of the business plan you will not only find different segments but also services that are commonly required by each and why. It describes each segment’s needs and which one suits you the most, according to the services you provide.
The promotional efforts outlined in this section are the key for placing the company above its competition. Even though there is a wide range of potential customers, employing advertising strategies that highlight the benefits of the cloud computing service provider will increase profits, generate growth and help you get recognized by key industry players, all of which will help your company thrive in this growing industry. This section of the business plan describes the promotional strategies the business will be using including digital marketing strategies and traditional advertising that help you reach potential customers.
The following section includes the financial projections for the cloud computing business. Giving the fact that things move so quickly in the cloud computing world, the projections cover the next three years. These projections represent a conservative estimate of revenues, expenses, potential growth and capital requirements for the business.
Cloud computing revenues are currently at their highest point and are projected to increase. Revenues are directly connected to the amount of customers the business offers their services to. In this section of the plan there is a description of the main sources of revenues and the important financial assumptions the business plan is taking to arrive at such calculations. For this type of businesses the main sources include fees paid for storage and back-end services, along with consulting fees.
In this section of the business plan you will find the main expenses along with major ongoing costs of maintaining a successful and sustainable cloud computing business. The list of operating expenses includes technological improvements, staff salaries, maintenance and marketing expenses and an explanation in detail of the direct costs, indirect costs and the overall operational expenses of the company.