The marketing strategy of a car wash depends on what stage it is at and the method of its inception. For instance, some car washes may be acquired with a bank loan and promote the management change by offering discounts and retaining
the existing brand. Others may start from the beginning and build a foundation on public relations, local mass promotions, and direct mail. The actual marketing strategy should be determined based upon the unique approach taken by
your car wash with consideration to the existing market environment and the nature of the situation. For instance, you may be purchasing an existing car wash that has a poor reputation by being badly managed. Therefore, your marketing
efforts may be focused on focusing of the fact of the management change and reaching out to the prior customers, engaging in reputation management, and potentially restructuring the brand image.