Brewery Business Plan

Business Plan Articles

Pro Business Plans has worked with many breweries to create custom and professional business plans for internal planning and investment. It only employs professional investment bankers and industry consultants to work alongside your entrepreneurial team, unlike generic software or other companies that use under qualified staff. Pro Business Plans works one-on-one to understand the unique aspects of your brewery business model and remains by your side to provide ongoing support along the way.

brewery business plan

Brewery Business Plan

There are many breweries internationally and the market is very mature, but fortunately it is highly unlikely that demand for finely produced brews will decrease. However, it has never been more important for breweries to gain and retain unique market positioning based upon branding and unique recipes combined with effective marketing and lean operations. Investors are looking for these characteristics to determine what breweries to finance and the variables often dictate which ones will succeed. This is why Pro Business Plans works with your company to create a custom plan to reflect these factors. Contact Pro Business Plans to learn more about its brewery business plan.

Business Model

The business model of a brewery is often simple, produce a great beer that people want to buy and sell it to them. However, it often also entails determining where the best market is, the cost structure of the facility, and the supply chain strategy. These characteristics are partially reflected by the management team running the operation, but having a plan in place will help to instill confidence in third-parties and communicate that a plan is in place to control the operation. The fact is, not all breweries are the same, a simple location change or slight chemical restructuring can mean the difference between success and failure for many.

Marketing Plan

The marketing strategy section in a brewery business plan is designed to quickly acquire and retain loyal consumers of the brand, not just the beer. There are pre-established techniques to encourage brand preference for a brewery that depend on its size and market positioning. Many breweries tap into the local pride that consumers have and target the brand through local public relations and community engagement. Others that expand nationally or abroad must concentrate on more sophisticated channels and form distribution agreements with liquor stores and retailers to acquire shelve placement. The marketing strategy is a combination of brand awareness, public relations, and subtle customer engagement.

Financial Projections

The financial projections for a brewery business plan is designed to reflect the ability of the company to profitably produce, distribute, and sell the beverage. They will reflect the financials of existing breweries, but be adjusted to the specific location, production expenses, and demand/pricing forecasts. Creating accurate financial projections is as much as an art as it is a science, which is why Pro Business Plans collaborates with your management team to produce reasonable financial assumptions about the future. It creates the standard financial statements, in addition to custom risk and profitability analysis that is advantageous for your management team and aids investors in the valuation process.

What is Included in Our Custom Brewery Business Plan?

  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

Speak with an Advisor

Pro Business Plans is a team of professional researchers, writers, designers, and financial
analysts. Speak with an advisor today.


Speak with Sales (646) 866-7619