After a few years dеvеlоріng уоur aviation buѕіnеѕѕ оr еvеn at its starting point; the іdеаѕ уоu іnіtіаllу developed саn change and thаt іѕ nоrmаl! It іѕ еvеn possible thаt you dесіdе to fоllоw a different direction altogether. One way or the other, you nееd to establish a раth fоr уоur aviation company tо fоllоw. This business plan for an aviation company will hеlр you in structuring the business and also in getting others to come оn bоаrd with уоu, ѕuсh аѕ еmрlоуееѕ and іnvеѕtоrѕ.
Aviation Company Business Plan
The business model of the aviation company may involve different areas such as aircraft manufacturing activities, spare parts and components, training and flight safety. In some cases it could also include rental services for individuals and corporations. The company will provide the necessary facilities for teaching, but instructors are usually independent flight trainers with advanced aviation backgrounds. The aviation company will also offer corporate solutions for businesses' aviation needs. These and more information about the aviation company’s core business and its characteristics are described in this section of the business plan.
The aviation company services include flight training, aircraft rental or manufacturing and aviation consulting services. In this part of the aviation company business plan you will find comprehensive market research regarding the industry and information about main competitors, as well as strategies to position the aviation company as one of the best within its target market.
An aviation company must ensure that safety comes first by maintaining the aircraft in perfect conditions and by providing students with a standard safety check chart at the start of each flight. This is the case of a training service provider. On the other hand, an aviation company that focuses on rental services will provide clients with a safe aircraft for all their aviation needs. This section of the aviation company business plan presents all the information regarding logistics, working schedules, staff preparation, equipment and certificates required to operate properly.
There are a rising number of corporate clients looking for a business to business solution for their aircraft rental needs, and your company can become the best option for them. Recently the demand for flight instruction centers has also increased due to ample job opportunities in this industry. This chapter of the business plan for aviation companies will present a complete marketing plan for the company to succeed in any of the above-mentioned markets and activities.
The market is mainly divided in three segments on which we will focus our marketing efforts: Students, Private Pilots and Corporate Clients. The aviation company will be focusing on students interested in obtaining their private pilot certificate and other desired flight certificates. For Private Pilots, the company may offer aircrafts for rent for them to build their flight hours. And another potential market are individual or corporate clients, in the case of aircraft manufacturing companies.
This market is mainly a specialized one, therefore the promotional tactics are usually aimed at professional publications issued by industry associations and other related organizations. On the other hand, the creation of an attractive website containing all the information required by potential customers will be a key element within the promotional strategy, as will be an adequate social media exposure.
The financial projections chapter of a business plan for the aviation company will aim to prove that the business idea is a sustainable and profitable one and that the business will survive its Startup phase if that’s the case. It also explains how much money is required to start and operate the business, and in the case of a new aviation business, what the break-even point will be.
This section of the business plan outlines the main sources of revenue for the company which will mainly come from the services offered. For rental and training companies, revenues are fairly straightforward and they can be more easily predicted compared to manufacturing ventures, since the demand for aircrafts tend to vary heavily depending on several elements. The assumptions undertaken to draft such projections will be outlined in this section of the business plan.
This section presents the ongoing expenses incurred by the aviation company. Operating costs are those associated with the day-to-day activities of the company on a monthly or yearly basis. In this part of the business plan you will find salaries and wages, auditors’ fees, rent, maintenance, staff training costs and marketing expenses, among others.