Wine Import Business Plan

Business Plan Articles

When creating a company designed to import wine, there are several things that you will need to consider. Pro Business Plans has worked with many wine importers to create professional business plans for strategy and investment. This article provides information about what is included in a wine import business plan and how it is typically structured.

Wine Import Business Plan

WWine importers must consider may things when preparing a business plan including where the wine will be sourced, how it will be procured, and what distribution channels will be used. Each of these dimensions heavily weighs into the profitability and core business model of the wine importing company.

For instance, some wine importers specialize in certain brands and sell directly to consumers, whereas others may represent any clients and serve as an intermediary to sell wholesale or through distributors. These unique dimensions combine to create your business plan and form the basis for your financial projections.

Business Model

The business model section of a wine importing business plan will constitute the majority of the contents, which will describe how you import company will uniquely function. This will include where the products will be sourced, to what countries they will be imported, and the method of their importation. The profit margins, revenue projections, and overall operations structure will vary considerably given the combination of these components. For instance, using a distributor will increase your company’s revenue, but quickly reduce your profit margins because of the high intermediary markup fees they charge.




Marketing Plan

The marketing strategy section of a wine importing company will depend on your role in the supply chain. Wine producer selling direct to consumer will need to have a robust marketing strategy and aggressive budget in order to efficiently acquire customers. One that is higher up on the supply chain may only need to promote the brand in a certain region in order to increase the demand at the consumer level, for those that will be making purchases at retail locations.




Financial Projections

If you are seeking investment for a wine importing company, investors will request a three to five-year period of projections. These statements will typically include an income statement, cash flow projections, balance sheet, and custom risk modeling. The main drivers that will be unique to other wine importers is determine the gross margin per sale and how many units will be sold. Investors realize that some importers reach a conundrum whereby they either sell a large amount with many intermediaries or sell an inadequate amount to meet revenue expectations. The strategy formed in the business model will serve as drivers to the assumptions of the financial projections.




What is Included in Our Custom Wine Import Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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