he marketing strategy for a wealth management business plan may be constrained by regulatory restrictions, as well as restrictions by the company the wealth manager represents. For instance, Merrill Lynch may have conditions that specify what its wealth managers may use in its promotions and how they may promote themselves. Individual wealth management offices generally have greater autonomy in their marketing strategy. The most effective approach through both channels to building a personal and professional network based around trust and credibility. Rather than spending money on mass marketing campaign and possibly running into regulatory issues, focus on building close relationships with prospective clients and converting them over a long period of time. Wealth management is about relationships and trust, which can only thinly be established if the prospective lead has been generated from a marketing campaign.