Tourism Business Plan

Business Plan Articles

If you are creating a company in the tourism industry, it is likely that you will require a business plan at some point. The experts at Pro Business Plans have helped many tourism companies prepare plans for investment and strategy. This article contains information on what is included in a tourism business plan and how it is structured.

Tourism Business Plan

There are many things to consider when forming a new Tourism. Among the most important is to focus on what is unique about the group and why people should invest. For instance, the group may have a unique approach to asset management or some competitive edge in the deal origination process that others do not have access to. These unique features will make companies more interested in committing funds and the formation of strategic partnerships much simpler. These aspects, along with several others, combine to form your business model and direct the nature of your marketing strategy.

Business Model

The business model section of a tourism business plan essentially outlines the structure of what the tourism business does to position itself in the market and its intended path to profitability. The nature of the business model should not include a heavily generic dose of basic information, unless you want the plan to be quickly disregarded. The business model is focused around how you are uniquely different than other tourism companies and either solve an untapped need in the tourism market or outperform the existing competition at the need that they attempt to fulfill.


Market Positioning

The market positioning of a tourism business plan is based on a combination of factors including the type of tourists targeted, the specific niche in which you will target them and the overall security that you will have in the market as you progress. These factors combine to help you to more effectively maneuver the market and secure your position.


Operations Structure

The strategy for the operations structure is designed to outline exactly how your company will generate a profit from the tourism market. This includes the relationships with vendors and/or suppliers, or how laborers will be managed if it is a service being provided.


Marketing Plan

he marketing strategy of a tourism business plan is largely shaped by what the tourism company is doing and where it is located. For instance, some may market to tourists before they arrive with greater success and others may have greater campaign success if they focus their efforts once tourists have arrived. In today’s age of customer research, it is more important than ever to establish strong reviews, as these will likely play a role in the consumer search process. This means having a presence not only on mainstream review websites such as Google Places, but also having a positive reputation in the area to generate word-of-mouth referrals. It may not be possible early on, so it may be wise to attempt to gain initial media attention and provide customer discounts in order to subsidize new customers to interact with your brand.


Mass Marketing

The mass marketing is partially focused around how the company will promote its services to tourists in the area within a relatively short period of time. This generally includes a combination of airport advertising, promotions near hotels, and platforms such as Trip Advisor.


Business Development

A key method of driving tourism traffic is through the establishment of strategic partnerships such that referrals may be generated through a combination of buyers and sellers. This business development may assist the company to easily and quickly receive many leads.


Financial Projections

The financial forecasts for a tourism business plan are designed to provide investors with a three to five-year projection period. These projections will ideally be based upon the prior operating performance of your company and, if possible, extrapolated based on the management strategy for the use of funds. If your tourism business lacks prior operating history, it will be based upon the performance of other companies that are comparable to your business model. You may estimate the profitability of a company in any given industry by the number of employees that it has, or the estimated value of its assets. A reliable financial model will also assist you to effectively make internal decisions based on forecasting scenario analysis. For instance, altering the depreciation schedule based on the acquisition of a new asset, or understanding how many customers need to be served in order to determine your break-even point. However, it is important to form the model based on conservative assumptions derived from reliable third-party data. Anything that forms bold assumptions will not only be disregarded by investors, but also provide misleading information to generate decisions by your management team.


Revenue Projections

The revenue forecasts for a tourism business plan are partially driven by the amount of customers and their average contribution to the company. The revenue is generally volatile based on the high and low tourism season, which is generally reflected in the financial model and respective forecasts.


Budget Forecasts

The budget for a tourism business plan is partially based on a combination of the capital allocation and the proposed financing structure if acquired from an outside firm. The budget forecasts are heavily dependent upon several factors which will set the overall risk and profitability atmosphere of any company in the tourism industry.


What is Included in Our Custom Tourism Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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