Tech Startup Pitch Deck

Business Plan Articles

Investors today prefer pitch decks with their concise information that helps them understand your company faster and more efficiently, mostly so they can ‘screen’ you faster and have a good reason to move onto the next pitch deck in their inbox. This article is designed to provide you with the necessary information to avoid just that and help you structure information for your tech startup in a way that entices investors and helps them to really understand the problem you are solving in a professional way.

tech startup pitch deck

Tech Startup Pitch Deck

Most tech startup investor decks today are very concise and rather than being attractive simply for design, incorporate design to help more efficiently communicate information. What information should they be providing to begin with? Well, most investors first try to understand what your tech startup does by the value proposition, in terms of what problem you’re solving. If this makes sense, then it is a question of can you scale and profit from providing the solution to that problem and how much money can you make.

Value Proposition

The value proposition for a tech startup company is essentially what problem you are solving in the market. Investors generally look for some pressing problem that you are addressing such as the inability for people to perform a task – or a more efficient solution that is worth switching and competitors cannot easily replicate. Obviously if your only solution is to add feature X to something that already exists, eventually competitors will add feature X too. Therefore, make sure whatever you are proposing as the main solution has real – significant pain in a consumer/company’s life or has significant distinction from a competitor in a meaningful way.

Related: Avoid these 7 Pitch Deck Mistakes




Business Model

The business model of a tech startup is generally how efficiently the company can solve the problem that it is addressing and how scalable its proposed solution is. If a company does not have the ability to quickly scale and have a clear path to profit from the solution it provides – there is a significant conflict. Investors are attempting to seek out these conflicts as a reason not to invest. For instance, an online application that spends more money in server fees per user than advertising revenue and amount user’s are willing to pay has a problem. Therefore, it is critical to communicate how your solution will be delivered in a concise and visually oriented manner.




Financial Projections

The financial projections of a tech startup pitch deck are often very concise and abstract, but have many assumptions to back-up the numbers and are built on a flexible financial model that allow investors to perform their own analysis. Investors realize that most financial forecasts are based on ‘we believe’, which is more emotionally driven, rather than ‘based on our analysis’ which is more event driven such as what your closest competitors are doing and results from your Beta test or customer interviews. Some investors hold financial projections to higher value than others, but the best it can do is show how fast and big the company can grow and what the cash flow may look like. In general, you should answer these questions in the projections:

Related: Approaching Investors for Capital




What is Included in Our Custom Pitch Deck Service?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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