Strategic Business Plan

Business Plan Articles

There are many things to consider when creating a strategic business plan designed to increase the profitability of your company. While we wish that there was one straightforward path, things are not always clear and often times require an analysis of your unique situation in order to understand how to proceed. For instance, some companies may be more interested in reducing their overhead expenses, while others may still be focused on expanding into new markets or launching new product lines. This guide is designed to help your company to understand how to create a strategic business plan.

Strategic Business Plan

In many cases what is requested in a strategic business plan is a clear path to the company’s increase in profitability over the next three to five years. This could be due to a turnaround situation if the company was recently purchased or has had declining sales, or simply the company wanting to expand more aggressively. This is done in a three step process of analysis, strategy, and implementation. It is designed to pinpoint exactly what is to be done to increase the company’s profitability, then focus on developing a strategy to reach it and an implementation plan to follow through.

Business Analysis

The analysis section of a strategic business plan is the process of gathering an interpreting information available to the company. This may be breaking down historical sales figures, analyzing the company’s customer demographics, and a study of the current marketing plan. From this empirical information, assumptions are formed about what may be done in order to increase the company’s profitability over the next three to five years. For instance, is the company has been doing particularly well in one European country, the reason behind this could be studied along with the reason for a specific product line may be under performing.




Marketing Strategy

The next section of the strategic business plan is designed to analyze and compared the conclusions from the research performed during the analysis phase. Each potential strategy will be measured in terms of its potential costs, risks, and benefits. Multiple variations will be performed in order to focus on a few key strategies that will be most advantageous for the company. Once a specific path has been determined, the strategic business plan focuses exclusively on this and how it aligns with the existing business model.




Strategy Implementation

Among the most neglected sections of a strategic business plan is the implementation section. One of the main reasons that strategies fail is that they are not properly implemented due to a lack of communication and persistence of the management team. A quality strategic business plan will have a method in place to provide incentive to all parties responsible for its implementation and have clear deliverables that avoid any misunderstanding. This means that a full financial budget is prepared, along with a timeline with quantitative deliverables and the amount of resources required to achieve them. Associating a specific time and resource allocation makes individuals more responsible and is more likely to ensure that the budget is well controlled.




What is Included in Our Custom Strategic Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

Speak With An Expert advisor about your plan at (877) 810 - 4172