Startup Pitch Deck

Business Plan Articles

If you are a Startup looking to get funding for your business, a pitch deck is probably a necessary first step before you approach investors. These days, investors receive so many funding requests that they need to quickly screen them and identify which ones are aligned with their target investment classification. To do this more efficiently, they request (and many only accept) pitch decks from Startup entrepreneurs. These Startup pitch decks are comprised of no more than thirty slides and contain key information about the Startup as expressed in this article.

Startup pitch deck

Startup Pitch Deck

A pitch deck for a Startup largely depends on its age and industry. However, they follow a common outline that begins with quickly demonstrating the problem you are solving in the market and your proposed approach. Then, how you intend to profit from the and implement on it consistently and profitably. Finally, the financial forecasts generally outline the amount of funding required, historical profitability/metrics, and the proposed performance over the next twelve months and three years. To understand how each of these components play a role in the deck, review them below.

Value Proposition

The value proposition for a Startup company is straightforward and focused around what the company does in the market to solve a specific problem. This generally consists of a couple sides that explain what the problem in the market is and how your Startup will address it. If the problem is already ‘solved’ by another company ,then the explanation should be why your company is 10x faster or 10x cheaper so that its so enticing that everyone will want to switch. If the solution has not yet been addressed, this sets you up for justifying why people will pay you to solve that problem, how may people suffer from it, and how you intend to profitably deliver a solution.

Related: Avoid these 7 Pitch Deck Mistakes


Business Model

The business model for the Startup pitch deck consists of one to five slides and explains how your company expects to implement and capitalize on the value proposition. This may either be how you will source a product and protect your IP if you are in the hardware industry, or how you will develop and/or implement the software. For instance, Airbnb and other room sharing platforms connects users on a single site that have a common interest and facilitates exchange. In other cases, the software itself performs a function such as online accounting software or a medical diagnosis technology. The business model should demonstrate that the solution can be implemented reasonably fast, efficiently, profitably, and easily be replicated by the company but difficulty by any outside firms.

Financial Projections

For most Startups, one of the most important sections are the historical metrics and financials so that investors may understand how many users you have acquired. This may not necessarily be paying customers, but could be the growth rate of an app download, free trial, website visitors, or expressed interest from vendors. This validates your business model and the earlier you have any of these metrics the better. Another key indicator investors review is your ‘burn rate’, that is, that rate at which you are spending money per month for maintenance and other related fees. The financial forecasts are ideally based upon the historical metrics, or otherwise a set of ‘reasonable’ assumptions based on the strategy of your management team and comparable companies.

Related: Approaching Investors for Capital

What is Included in Our Custom Pitch Deck Service?

  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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