Startup Pitch Deck

Business Plan Articles

IThere are many resources online about how to form a perfect pitch deck, but the quality of the contents depends on your business. Creating an outstanding pitch deck for funding is the gateway for your company to get not coverage by investors, but understanding of what it is you actually do. Our consultants turned to Pro Business Plans after seeing how poorly pitch decks were constructed for start-ups.

Investor Deck Process

The key to a successful pitch deck is to convey the most important points and nothing more. By staying focused and only conveying the highlights of your investment to attract attention, you risk that the messages will be received less. Investors begin to pay less attention to your company and then you lose their attention when something important is said.

Other major problems that we have experienced include decks having not enough information. They are clearly designed for a presentation accompanied with words, so the actual deck only may include a full sentence. This is completely find is you are making a presentation deck, but that is not the same as an investor deck and it should not be sent.

Business Model

The business model of your company should be successful in generating profits from customers through the value it creates. Investors will seek to see a business model that is well established and capable of generating a profit from the value it delivers to the market. There are several components to a good business model that include the value chain, relationships established with customers, and the key positioning in the market.




Marketing Plan

A good marketing strategy is based upon a local understanding of the Calgary market and the demographics of your target audience. It is uniquely based upon your business model and combined online and offline strategies in order to generate leads and integrate a custom sales pipeline. The marketing strategy depends on your company’s unique positioning in the industry and how it delivers value to your customer base. Pro Business Plans has worked with many companies in Calgary to develop a unique approach to the market and establish specific objectives to meet as it scales.




Financial Projections

The financial projections for a company should cover many factors including the revenue projections, budgeting, and risk analysis. A good financial model is based upon historical performance or similar companies. We use the financial performance from companies within our portfolio to make solid projections or the future. The model is both conservative and based on logical arguments drawn from a combination of several factors.




What is Included in Our Custom Investor Deck?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

Speak With An Expert advisor about your plan at (877) 810 - 4172