Startup Business Plan

Business Plan Articles

A startup company that is seeking investment may need a business plan at some phase in the investor discussion process. In many cases, this plan will be used to determine the feasibility and potential profitability of the investment. Because investors have very little time to tend to each prospect, it is important to create something that reflects your team professionally and effectively communicates your company’s strongest points. Pro Business Plans has extensive experience helping entrepreneurs to create a startup business plan and this article covers some of the most important points to include in it.

Startup Business Plan

If your business plan is being used to seek investment, it is used as a promotional tool rather than an internal guide. Among the biggest mistakes entrepreneurs make is assuming that the reader has prior knowledge of the company. A startup business plan will start from scratch and assumes the reader is unaware about the company and lightly addresses each point of the company in a holistic fashion. For instance, engineers that write a startup business plan often delve into unnecessary technical details and finance professionals focus too much on the profitability. Visionary business developers lack explanation and leave investors confused. A balance between each dimension is critical to communicating the strengths and unique positioning of a startup. Contact Pro Business Plans to learn more about its startup business plan.

Business Model

For a startup business plan, the business model is unquestionably the most important section. A business model is what the startup company does to generate money and how it will grow in the market. Investors will seek to determine the manner in which your company addresses and profits from a need in the market. If there is already a competitor that is solving the problem, it is important to demonstrate how your company’s unique approach applies to the situation. Most of the startup business plan is allocated to demonstrating how the company creates and capitalized from value.




Marketing Plan

In many instances, investors will want to know that your company has a unique approach to market entry in the startup business plan. The most important period for a startup is when it immediately enters the market to acquire Beta users. A social media platform competing against more mature ones in the market and creates value from the interaction of users, for instance, must be capable of quickly acquiring a large user base on a restricted budget. Such techniques as public relations, influencer marketing, and direct selling are generally applied. However, this largely depends upon the industry and unique business model of the startup.




Financial Projections

It is commonly believed that the financial in a startup business plan are arbitrary and overly optimistic. However, reasonable and well-founded analysis can serve to create conservative assumptions that demonstrate the risk level of an investment. An investment with a high risk level may be one in which the profit margin per sale is very small or the cost to acquire customers is much greater than the profit they generate. These outstanding factors are difficult to hide, but being conservative and still showing healthy returns provides risk adverse investors with evidence that they are likely to get their money back and then some.




What is Included in Our Custom Startup Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

Speak With An Expert advisor about your plan at (877) 810 - 4172