Starting a shoe store can be a challenge, unless you have the right business model. A successful shoe store requires a combination of an accessible location, low overhead, purchasing power, and a robust marketing campaign. If you are seeking investment, your business plan should outline how the shoe store will outperform the local competition and Internet retailers through these dimensions. Pro Business Plans has prior experience working with shoe stores to create custom plans for investment and strategy. This article provides information about what it included in a shoe store business plan.