Shoe Store Business Plan

Business Plan Articles

Starting a shoe store can be a challenge, unless you have the right business model. A successful shoe store requires a combination of an accessible location, low overhead, purchasing power, and a robust marketing campaign. If you are seeking investment, your business plan should outline how the shoe store will outperform the local competition and Internet retailers through these dimensions. Pro Business Plans has prior experience working with shoe stores to create custom plans for investment and strategy. This article provides information about what it included in a shoe store business plan.

shoe store business plan

Shoe Store Business Plan

There are many shoe stores in the market already from large brick and mortar chains to highly fragmented sellers on the Amazon marketplace . What makes your shoe store unique must stand out in a custom business plan that is communicated in a way that investors understand.

A shoe store that has a generic business model in a location that was not based on analysis and sells overprice products is likely to struggle in the market. In contrast, one that has premier retail space or an innovative marketing and logistics strategy is likely to outperform its competition and be appealing to investors. The following factors are among the most important for a custom shoe store business plan.

Business Model

The business model section for a shoe store business plan is its approach to the market in a way that address an unfulfilled need, such as the absence of a shoe store in a specific area, or outperforms the existing regional shoe stores in some way. This may be accomplished by focusing on a specific area of the market, such as high end women’s shoes in a boutique shopping setting or general mid-priced shoes in a family setting. In many cases, the business model also includes some degree of omni-channel retailing, whereby the shoppers may seamlessly shop between the website and a brick & mortar location.




Marketing Plan

Every store shore business plan has a custom marketing strategy that is tailored to the location, marketing budget, and target market. For companies that focus on a single brick & mortar location, the marketing plan would be entirely different than one for e-commerce. Finding the appropriate balance of advertising spend and applying the latest approaches can be challenging, which is why it is more important than ever because it provides you the opportunity to outsmart your competitors. The marketing strategy should consider both traditional offline advertisements in print and media, but also include the latest digital strategies in order to be competitive.




Financial Projections

The financial projections for a shoe store can actually be determined with more precision than those that may seem rather arbitrary and based on market adoption assumptions. Since more shoe stores are able to turn over their merchandise, it will be a function of your startup inventory sales and capacity. Other key drivers will be the amount of marketing spent to acquire each sale and the amount of fixed expenses that you incur, such as having a premium retail location compared to being a lower priced rental area with less full-time staff. The best approach is to estimate the profitability of similar shoe stores that you anticipate being a comparable size to, which is a good indication of your future financial performance.




What is Included in Our Custom Shoe Store Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

Speak With An Expert advisor about your plan at (877) 810 - 4172