The business model section of a self-storage company is designed to provide information on where the facility is located, the cost of construction/leasehold modifications, the qualifications of the management team, and several other
variables. Overall, investors will want to understand how your company compares to alternative self-storage options in the area in terms of price, location, and services. For instance, your self-storage business may offer free pickup
and have additional security features in place in order to account for being in a less attractive location than competing locations. The business model should be able to build a case that communicates why your company will outperform
others in the market.