Sandwich Shop Business Plan

Business Plan Articles

If you are starting a Sandwich Shop shop, it is likely that you will require a business plan at some point in time. The professionals at Pro Business Plans have extensive experience working with Sandwich Shop shops to create plans for investment and strategy. This article contains information about what is included in a Sandwich Shop shop business plan and how it is structured.

Sandwich Shop Business Plan

There are several unique factors that will contribute to the success of a Sandwich Shop shop including the location, market positioning, menu selection, and atmosphere. For instance, a high frequency sub shop located along a busy walkway may not work the same in a more scenic area where people would prefer to have a sit-down experience. The success of a Sandwich Shop shop is dictated by these unique factors, which will also be used by investors as the basis to determine the profitability and detect risk levels associated with your investment.

Business Model

The nature of a business model for a sandwich shop is relatively homogeneous in its simplest form. The company serves sandwiches to hungry customers. However, there are a large variety of spins on this model that have the ability to direct the success of the company. Some sandwich companies focus on targeting a certain niche of the market such as the healthy market whereas others target the convenience market, or focus exclusively on taste. One example of positioning may be Jimmy Johns, a company that values speed and flexible delivery for the health conscious and price sensitive consumer. Subway, on the other hand, provides many more options that may be slightly less healthy and may take more time to prepare.


Market Positioning

The market positioning for a sandwich shop can range substantially depending upon the nature of the business and how it is promoted. For instance, the market positioning may be fast casual or targeting the premium end of the market. It may also be in an area with high foot traffic such as a dense tourist area with premium prices or in a more inaccessible location with less expensive prices.


Operations Structure

The operations structure for a sandwich shop is influenced by several factors including the nature of the supply chain and overarching method of order fulfillment. Some sandwich shops have a boutique style atmosphere and source food locally whereas others focus on ordering from general foods service providers in order to maintain low overhead and high turnover.


Marketing Plan

The marketing strategy of a sandwich shop will depend upon the nature of the operation. For instance, some sandwich shops are franchises and have limitations to the way in which franchisees may promote their location. Other sandwich shops may be entirely supported by foot traffic, such as one located in a busy airport or customer loyalty in a stable residential area. If the sandwich shop must develop a brand and drive customers, it may benefit from a combination of public relations and customer discounts. Customers are much more likely to visit a new restaurant if they have a coupon. Such platforms as Groupon and a myriad of other coupon websites enable the dissemination of such deals. Online review websites such as Yelp! and Google Places are playing an increasing role in the customer search process, which makes an online presence also a critical part of the marketing strategy.


Regional Marketing

Many sandwich shops focus around converting large amount of consumers through a combination of direct sales and marketing at the regional level. For instance, promoting the business on Yelp! and Google Places locally opposed to at the national level or even an area reasonably located outside the zip code.


Business Development

The business development for a sandwich shop may be partially considered a focus around nurturing relationships with customers, reputation management, and driving referrals from other establishments. The most important of which being reputation management and customer loyalty, which is a key determining towards the success of any company.


Financial Projections

If you are seeking capital from investors or financing from a bank, it is likely that they will request financial projections over a three to five-year period. Such projections will ideally be prepared based on the historical performance of your sandwich shop. If no such prior operating history exists, the financials of similar sandwich shops will be used as a comparison to form assumptions about your future financial performance. Be careful when selecting what shops to use as a comparison, as several may have a different business model that will skew their comparability. A well composed financial model will also assist your company to plan its future decisions based on the expense budget, pricing, and break-even level that it must maintain. It is always wise to have financial controls in place which will establish how the company will manage its cash flows, especially if it intends to acquire a line of credit from a bank, which will review its ability to pay back the debt.


Revenue Projections

The revenue forecasts for a business plan are generally based around several factors, but are best if they are based on the historical sales of the restaurant or those from similar restaurants in a comparable area.


Budget Forecasts

When a restaurant is performing a budget forecast, it is more effective if they based them upon quotes received from service providers, vendors, and contractors. This will help it to avoid making speculative budget decisions and determine the amount of capital needed in order to ensure that the appropriate amount is secured.


What is Included in Our Custom Sandwich Shop Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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