Salon Business Plan

Business Plan Articles

If you are starting a salon business and need investment, it is likely that the bank or private investors will require a business plan. Pro Business Plans has worked with many new and existing salons to startup and grow with a professional business plan. This article provides information about what is included in a salon business plan and how it is typically structured.

Salon Business Plan

When creating a custom business plan for a salon, there are several things that will need to be communicated. Among the most important is the competitive positioning of the salon by such elements as its location, market segment focus, and operating structure. For instance, some salon franchises target the mainstream demographic with low prices and fast service at reasonable quality. Others may focus on the luxury market with premium salon products and only staffing highly trained experts. Each salon can be equally profitable, but their actual performance will depend on the external market and competition.

Business Model

The business model for a salon can vary quite substantially given its target segment, geographic location, and services provided. A salon based in two different parts of the same city can have an entirely different business model. For instance, one may be a full service salon/day spa that targets those willing to pay a higher price for premium service. Another salon just a few miles away may focus on high turnover at competitive prices for a staple set of beauty treatments. Investors will seek to understand that your company does not have any identical competitors within a reasonable traveling distance or has a marketing plan to outperform them.




Marketing Plan

The marketing strategy section of a Karaoke business plan typically consists of both a long-term branding strategy and shorter term promotion strategy. The immediate promotion strategy will focus on the company’s introduction in the market to gain immediate attention and acquire its first customers. This typically includes a local public relations campaign combined with geographically targeted digital promotions. Popular marketing channels for Karaoke lounges include social media, encouragement of Yelp! reviews, and strategic partnerships with other regional entertainment establishments.




Financial Projections

If you are presenting the salon business plan to investors or banks, they will want to see financial projections. The typical projection period covers three to five-years of forward looking financials with an income statement, cash flow projections, and balance sheet. In order to perform the forecasts, the historical performance of your salon may be used or the financials of comparable salons will be used. In addition to the financial statements, some investors may also request to see custom risk models such as a break-even or scenario analysis.




What is Included in Our Custom Salon Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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