If you are starting a printing press, it is likely that you will require a business plan at some point. The experts at Pro Business Plans have worked with many printing companies to prepare plans for investment and strategy. This article provides information on what is included in a printing press business plan and how it is typically structured.
Printing Press Business Plan
Printing Press Business Plan
There are several things to consider that will factor into the success of a printing press that investors and banks will review when contemplating their financing decision. Among the most important factors are the specific operations structure of the printing press, how the assets will be procured, and who it will contract with in order to generate a revenue. For instance, a printing press for magazines would be notably different than one for books and the size would range from small regional publications to larger national providers.
The business model for a printing press business plan will depend upon a variety of factors, but is generally how your company will generate a profit relating to its scale and scope of services. For instance, some printing presses may focus on retail and others on small business. Larger printing presses may focus on providing services for commercial clients. The nature and scope of the business will depend upon many factors unique to your company. Investors will seek to understand how your business model is unique and can competitive acquire market share amidst a myriad of competitors.
The scope of services will depend on whether or not the company works for smaller companies, retail, or contracts with large corporations. The scope of the company will direct the structure of its cash flows, the initial investment requirements and the overall strategy of the company. Larger printing presses, for instance, only need to sustain a few large contracts in order to maintain their operations. Smaller ones that target retail level customers must constantly strive for sales that, while profitable, will require a robust marketing strategy.
The operations section of a printing press business plan is designed to provide information related to the equipment procurement strategy, the operations structure will also provide information relating to the number of employees and structure of the facility designed to provide information related to how it will function. For instance, some printing presses may have verticals on the distribution side and sell direct to consumer, whereas others may only contract the printing services. The specific factors depend on the nature of your printing press and how you expect to compete.
The marketing section of a printing press business plan is designed to provide information related to how you will acquire customers and/or contracts. This will also depend on whether or not your printing press targets large corporate clients, small business, or retail consumers. For instance, a pay-per-click campaign may make sense to the retail printing press and no marketing at all aside from account managers may be needed for those who have managed to secure a few large corporate contracts. Most printing presses will find themselves somewhere in between these polarized markets and have a combination of business development, marketing, and account management.
The nature of business development spans across everything from new lead generation to inbound sales and account managers. If you are dealing with business clients, this is an absolute requirement as many companies will require that you have the capability to support them throughout their relationship with your company from the initial lead generation to maintaining the relationship to ensure their satisfaction.
The promotions section of the printing press business plan will be most important if you’re targeting smaller companies or the consumer market. For instance, some companies may focus on direct marketing and digital strategies such as AdSense, Search Engine Optimization, Social Media, and other promotional channels that will boost consumer awareness about your printing press services. If your business plan is for investors, they may want to have the assurance that you are able to consistently acquire clients through a reliable promotional plan.
The financial forecasts for a printing press business plan are designed to provide banks or investors with a clear picture of how the company will perform over the next three to five-year period. If your company has an operating history, the historical performance of your operations will be used to form the assumptions as drivers to these projections. If the printing press is new, comparable printing presses may be analyzed in order to more precisely determine how the company will perform relative to similar companies in the market.
The revenue projections of the financials are designed to demonstrate how much potential return on investment that the company will generate. It should also outline how the company can continue its growth rate based on a series of reasonable and conservative assumptions that segment revenue by source and the gross margins from each revenue stream. For printing presses with multiple revenue streams, this may mean analyzing the gross margin for each service that it provides.
The budget estimates of a financial forecast are designed to demonstrate the use of funds and risk level of the company. For instance, some printing press companies have high budgets and require the capital to purchase machinery or acquire a new facility. Others that may be more established are seeking the capital for liquidity to fulfill more contracts or meet their existing lending obligations. A budget can be much more accurate than revenue forecasts, particularly if the expenses have been acquired based on quotes from third-party vendors and service providers.
What is Included in Our Custom Printing Press Business Plan?
- Marketing Plan
- SWOT Analysis
- Competitive Analysis
- Profitability Analysis
- Personnel Plan
- Organizational Chart
- Company Valuation
- Executive Summary
- Company Description
- Keys to Success
- Three Year Objectives
- Product or Service Description
- Market Research
- Fundraising Support
- 12 Month & 3 Year Profit & Loss
- 3 Year Balance Sheet
- 12 Month & 3 Year Sales Forecast
- 12 Month & 3 Year Cash Flows
- Break-Even Analysis
- Financial Ratio Analysis
- Management Team