The business model section of a pet store business plan will constitute most of the contents. The purpose of structuring and communicating the business model is designed to position the business in an area of the market that will enable it to satisfy the regional preferences, while remaining profitable, and fulfilling investor obligations. When reviewing the pet store business plan, investors will want to know that the company is located in an area that presently has an unsatisfactory level of demand. One way to communicate this is to provide analytics regarding the regional competition, population, and their demographics. Other pet stores in similar competitive environments will then be analyzed to determine how they performed under the same conditions.