Personal Trainer Business Plan

Business Plan Articles

There are several things to consider when launching or growing a personal trainer business. Among the most important are your target market, how you will acquire clients, and what you intend to charge. Having some high profile clients that would like a full-service treatment of diet, exercise, and lifestyle optimization may mean only having a few small clients on a regular basis. In contrast, charging a smaller fee for a larger number of customers means a different business model is required entirely. Investors realize this and the nature of how you shape the company will fundamentally determine your potential.

personal trainer business plan

Personal Trainer Business Plan

There are several things to consider when launching or growing a personal trainer business. Among the most important are your target market, how you will acquire clients, and what you intend to charge. Having some high profile clients that would like a full-service treatment of diet, exercise, and lifestyle optimization may mean only having a few small clients on a regular basis. In contrast, charging a smaller fee for a larger number of customers means a different business model is required entirely. Investors realize this and the nature of how you shape the company will fundamentally determine your potential

Business Model

The business model for a personal trainer is relatively straightforward at face value. However, there are actually many unique positioning factors that combine to form that basis to a personal trainer. The location of the trainer, approach to market positioning, and personal background will all play a major role. For instance, some personal trainers may focus around exclusively serving a niche market like obesity weight loss . The most successful leverage something about their past or focus on a specific area of the market in order to outperform their peers. Therefore, the business model is designed to reflect this positioning and secure the personal trainer’s market share against imitators that may try to entice clients to switch.


market positioning

Positioning

The positioning for a personal trainer is generally focused on how he/she will target a specific area of the market. For instance, some personal trainers may focus on high net worth clients and provide a very detailed level of service that may be considered lifestyle training, whereas others may provide only hourly or half hour sessions for more price sensitive clients.


team management

Operations

The operations structure for a personal trainer business plan is generally focused around retaining a lean overhead structure in order to avoid having high fixed costs that will require the personal trainer to charge higher prices. However, most personal trainer agencies work alone or as part of a network and require very minimal overhead other than gym access.


Marketing Plan

The marketing strategy for a personal trainer is based on a two-fold strategy. The first is how the trainer will initially acquire his/her initial round of clients . The second is how they will be able to regularly acquire more clients and build relationships to establish customer loyalty. The first market entry strategy may consist of establishing an initial online presence such as a website, social media page, and initial reviews from friends and family. The personal trainer may then visit a local sports club to offer their service to the establishment’s clients. While this is often an ineffective strategy due to supply and demand, it is certainly worth the small investment to approach them. Ongoing marketing efforts consist of building strong relationships with the customers by developing connections on a personal level. This will not only increase the retention level, but also increase the probability of acquiring conversions in the future.


trade shows

Lead Generation

When it comes to generating clients, lead generation is extremely important for a personal trainer. The trainer should be able to effectively acquire a constant stream of leads through social media, digital marketing, and networking. Posting advertisements on the classifieds and locally have also been known to help.


business development

Business Development

The business development for a personal trainer is focused around establishing a network of strategic partners and affiliates which will drive a constant and new stream of qualified leads to your business. Effective business development is extremely important and the best personal trainers generate most of their business through this medium in the form of referrals.


Financial Projections

The financial forecasts for a personal trainer business plan are largely shaped by the size and scalability of the company. For instance, a one-person company is very different than a personal trainer business where many trainers work on an hourly basis for a firm. If you are seeking a bank loan for your personal training service, or seeking to acquire investors, having ProForma financial projections are likely to be a requirement. Investors will seek to identify key risks in your financial model and project their profitability as it applies to engagement with your venture. The most effective method of accomplishing this is by basing the projections off the prior performance of your company. If you lack prior performance, it may be based upon the performance of similar personal trainers.


revenue projections

Revenue Projections

The revenue forecasts for a personal trainer spans across many areas, but generally personal trainers acquire their income by charging hourly or monthly fees. In some cases, personal trainers can profit from third-party affiliate relationships with retailers to sell products such as food & beverage items or fitness guides. However, it is more often the case that revenue is directly correlated with the number of clients received.


budget forecasts

Budget Forecasts

The budget for a personal trainer is generally restricted to personal expenses related to the amount of capital required to begin marketing, acquire appropriate fitness materials, and business development purposes. It is best to ensure that monthly expenses remain low in order to minimize the risk as the business scales.


What is Included in Our Custom Personal Trainer Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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