Online Dating Business Plan

Business Plan Articles

The market for online dating is very dynamic as companies with new and innovative business models displace older ones and rapidly acquire new users with strategic marketing tactics. Pro Business Plans has helped many online dating companies to create unique and fully custom business plans for investment and internal strategy. Unlike generic software and other firms with under qualified teams, Pro Business Plans closely collaborates with your management team to understand the unique aspects of your business model and translate that into a powerful opportunity for investors.

Online Dating Business Plan

If your company has a powerful idea to enter the online dating market, it will need an equally powerful business model to communicate the opportunity to investors. Otherwise, it will risk appearing overly generic to investors that will quickly dismiss the opportunity as another imitation. The professional team at Pro Business Plans will closely collaborate with your management team to produce a fully custom online dating business plan based on an in-depth analysis of your business model and competitive advantage relative to the external market and competitors. Contact Pro Business Plans to learn more about its online dating business plan.

Business Model

The business model for an online dating website ranges depending upon its targeted market positioning. For instance, some online dating websites target a specific niche such as matching through personality, whereas others focus on short-term relationships. The spectrum of positioning ranges substantially and your business model is likely to fall somewhere on it. Therefore, it is highly important that you demonstrate this positioning and how you intend on capturing/retaining any market share aligned with your niche. Otherwise, you risk being another short-lived dating platform that is only considered a fad.




Marketing Plan

Perhaps one of the most important sections of any business plan for an online dating company is the marketing section. This includes a combination of point including the overall user acquisition strategy, retention plan, and brand positioning. Aside from the most mainstream companies, smaller dating websites acquire their positioning through their ability to target a niche and attract a specific segment of the market, a good marketing strategy generally reflects this.




Financial Projections

The financial forecasts for an online dating business are generally relative to the number of members that the business has and their monthly subscription fee. However, the most important metric for an online dating company is the cost to acquire a customer. It is often the case that smaller websites have initial challenges generating conversions and cannot afford mass marketing, hence, they find themselves at a point where conversion costs are high and marketing is challenging. Investors, banks, and seasoned professionals realize this and use the financials to analyze the approach to a solution.




What is Included in Our Custom Online Dating Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

Speak With An Expert advisor about your plan at (877) 810 - 4172