Multi-Sport Complex Business Plan

Business Plan Articles

Opening a multi-sport complex has the opportunity to drive visitors around the world to attend sporting events. There are many factors that determine the success of a multi-sport complex company including the location, buy or build model, pricing, and marketing. Opening a multi-sport complex in the Northeast United Unites often has a very different structure than one opening in the Southwest. Pro Business Plans has extensive experience working directly with multi-sport complex companies and understanding the specific dynamics that move their business model.

Multi-Sport Complex Business Plan

A business plan for a multi-sport complex takes a number of custom factors into consideration including the location, facility layout, capacity, and additional revenue streams. Some multi-sport complexes are small and target community sports practices and small conferences.

Others are very large and generate revenue from food & beverage sales, tickets, advertising, and large conferences. The marketing strategy and financial projections in the plan will depend upon these unique factors and several more when creating the multi-sport complex business plan.

Business Model

Understanding the overall business model will help financiers to forecast their return on investment and also aid in marketing objectives in the future. Acquiring a multi-sport complex in a good location that is well maintained and is dynamic to fit the needs of many sports and events will likely be the most successful. It is critical that the business owner understands the risks, operations, and revenue model of the complex.




Marketing Plan

Good promotions for a multi-sport complex business plan include selling the space directly to sporting events. Successful complexes promote year-round to ensure that the facilities are utilized, particularly if they are indoor and can host events other than sports during the off-season. There are many promotional strategies that companies may adopt depending on the size, location, and overall scope of the complex.




Financial Projections

The financial modeling for a sports complex will depend on the specific use of the financial statements. Some banks may require a more extensive series of financial projections than others. A successful financial model for a multi-sports complex will factor in the fixed assets, insurance, and depreciation of the overall facility. Maintenance and scheduling for customers will also be required under payroll expenses.




What is Included in Our Custom Sports Complex Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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