MLM Business Plan

Business Plan Articles

The business plan for a muti-level-marketing company is based upon several factors to consider, especially if the plan is to provide investors to request financing. Pro Business Plans has worked with many MLM companies to create custom business plans for investment and strategy. This article is designed to outline what is included in the MLM business plan and how it should be structured.

MLM Business Plan

A custom MLM business plan should uniquely reflect what the company’s business model and competitive advantage is. Some MLM companies target niche markets such as kitchen supplies or makeup, whereas others provide a broad selection of products. Second to the business model, the marketing strategy is the second most important element. The MLM company must have a plan in place to acquire sellers and build a brand. The financial projections will follow based on the business model and marketing strategy. The following section will breakdown each section in more detail.

Business Model

The business model for a MLM business plan is designed to communicate exactly what the company does that is unique to other MLM companies and how it is structured. Some MLM companies may acquire private label products and provide their own branding, whereas others may manufacturer the products or contract manufacturers directly. The business model will also include what is sold and the target market it will be marketed to.




Marketing Plan

The marketing section of the MLM business plan is designed to outline a clear plan of how the company will recruit sellers and the training they will go through in order to increase sales. A detailed marketing plan is not often important in most business plans, but it is very important for an MLM company. Ideally, a full sales plan, branding strategy, target segmentation, and digital strategy will all be included. An MLM company should also forecast a target customer acquisition cost, in order to structure a marketing strategy that makes sales profitable.




Financial Projections

The financial projections for an MLM business plan should focus on determining what it will compensate for sales and referral networks and product procurement. Other key expenses are product shipping costs, administrative staff that are not on sales commissions, design fees, and marketing costs associated with acquiring the first round of sales representatives.




What is Included in Our Custom MLM Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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