Jewelry Business Plan

Business Plan Articles

Pro Business Plans has extensive experience working with jewelry companies to create professional business plans for investment and strategy. A generic jewelry business plan from a template or software is likely to make a proposal for investment seen bland and uninteresting. Therefore, this article communicates what is provided in a custom jewelry business plan and how to structure the company in a way that is most likely to acquire financing and be profitable.

Jewelry Business Plan

There are many companies within the jewelry industry from retail sellers to manufacturers and their intermediaries. A custom business plan should not only clearly outline the role of your company in the process, but also the unique that it creates relative to others.

For instance, a manufacturer that specializes in amber jewelry may seek to dominate its niche through economies of scale and placing investment into a brand as a premier provider of jewelry made from amber. Other custom factors as outlined in more detail below include innovative marketing strategies or strategic retail locations that will give the company a competitive edge in the market.

Business Model

The business model for a jewelry business plan is how it makes money by serving its target customer base. This may be the manufacturing and design part of the supply chain, the sale, or both. A jewelry store that has a unique business model that is protected by intellectual property, the qualifications of the management team, or creative operating structure is more likely to interest investors and be more profitable in the marketplace. Market research should support that validity of the business model from prior operating history, or from addressing the size and potential scalability, particularly if the company is operating in a niche.




Marketing Plan

The marketing section of a jewelry business plan should include three main components including overall branding, customer acquisition, and customer retention. This will depend on the nature of the jewelry business, for instance manufacturers may be more interested in selling wholesale at trade shows and retailers are more concerned with direct to consumer marketing. However, a quality marketing plan focuses on all three elements from customer acquisition, to retention, and branding. These are all cyclical because the more people wear your jewelry or buy from your store, the more known is will become and their purchasing behavior will increase.




Financial Projections

A jewelry store business plan typically includes three to five year of forward looking financial projections that are measured against similar companies. The best approach to the financial projections are to conservatively base them on comparable companies as adjusted for the unique business model of your company and its financing structure. Banks will be concerned that your company is able to repay its debt with a low risk of default and investors anticipate a return that outperforms similar investments that they may have, ideally 20 – 30% per year.




What is Included in Our Custom Jewelry Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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