Flower Shop Business Plan

Business Plan Articles

Pro Business Plans has prior experience working with massive online open course producers to create business plans for their courses and distribution platforms. It has helped to both create a market-entry strategy and raise financing for their entities with a professional and fully custom business plan. Unlike generic software and other writers that use under qualified teams, Pro Business Plans works one-on-one with you to create a professional flower shop business plan designed to achieve your unique goals.

flower shop business plan

Flower Shop Business Plan

There are several things to consider when creating a business plan for a flower shop such as its location, prices, and product selection. A flower shop located along a street in a small town is much different than one on a New York City borough. The capacity of the flowers and expected turnover will also vary considerably from shop to shop with some selling a large amount at competitive prices and others selling premium quality with little turnover and high margins. These unique factors combine to create your business model and direct your marketing strategy, to be reflected in your financial projections.

Business Model

The business plan for a flower shop can be relatively simple, you sell flowers that you grow to consumers. However, the actual business model can be much more complicated when accounting for the variance. Investors will want to know how your flower shop is different from others in the area. This may be accomplished by being located within a reasonable proximity to your competitors, but also having a robust and competitive marketing strategy that outshines the competition.




Marketing Plan

The marketing section of a flower shop business plan should be custom created for your location and market niche. Among the most important are how the company will effectively enter the market and regularly acquire customers at a lower cost than they generate over their lifetime. Therefore, a market entry strategy focusing on gaining media attention typically helps a flower shop to enter the market with an initial splash. Extensive seasonal promotions can also help to maximize the value from peak seasons for special holidays, while social media promotions can provide special discounts during the low season when your competitors are experiencing idling demand.




Financial Projections

Investors will typically request to see three to five-years of forward looking projections to understand the profitability of the flower shop. Banks will attempt to identify the risk level, whereas investors will want to know their return over their expected holding period. The key factor that will weigh into the profitability is finding a location that is convenient to consumers, but does not request excessive sales to break-even. Premium retail space may generate more sales, but the high overhead will make the almost constant selling of flowers inadequate compared to a more suburban one at a fraction of the price.




What is Included in Our Custom Flower Shop Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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