Fast Casual Business Plan

Business Plan Articles

If you are starting a fast casual restaurant and seeking investment, it is likely that you will need a business plan to provide investors. Pro Business Plans has worked with many fast casual restaurants to prepare professional plans for investment and strategy. This article provides information on what is included in a fast casual business plan and how it is typically structured.

fast casual restaurant business plan

Fast Casual Business Plan

When creating a business plan for a fast casual restaurant, there are several things that need to be considered. For instance, the location of the restaurant and style of food served. Other important factors are the market segment, pricing strategy, and how the restaurant will operate. Some fast casual restaurants operate by having a limited menu that provides high inventory turnover to keep ingredients fresh and low cost. Others may offer a wider select, but have some operating deficiencies that enable efficient food production.


Business Model

The business model for a fast casual restaurant typically includes what food style will be provided, prepared, and served. There are already many fast casual restaurants on the market that are displacing traditional fast food due to higher quality and competitive prices. Hence, it is important to not only position the business model compared to fast food, but other fast casual restaurants in the area. The business model should reflect the company’s unique positioning relative to other fast casual restaurants to meet regional preferences.

Marketing Plan

The marketing strategy of a fast casual restaurant generally includes an overall branding and market positioning strategy, combined with a six to twelve-month launch strategy. During the company’s initial introduction, it generally targets public relations and low customer acquisition cost marketing strategies. This includes directories and reviews on Yelp!, social media, and referral networks. Promotions for the initial period will also help, particularly if they are highly targeted, such as to the market segment within a 15-mile radius using Facebook and Yelp! advertisements. Listing the companies on Google Places will also ensure that is consistently at the top for people searching for your restaurant type within the city.

Financial Projections

Investors typically prefer to see three to five-years of forward looking projections for a fast casual restaurant. These will include an income statement, cash flow projections, and a balance sheet. The projections are often formed based on comparable restaurants in the region, and those with a similar business model and other locations. The comparable financials will be adjusted to accommodate the unique strategy of your company, prices, and demand forecasts based on the local market. Additional financial modeling may also be performed to help you with the decision making process such as break-even analysis and scenario analysis to better understand how various conditions will impact your profitability.

What is Included in Our Custom Fast Casual Business Plan?

  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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