Fashion Business Plan

Business Plan Articles

There are many great fashion designers looking for investment to commercialize their outstanding designers. A fashion business plan is not only your road map towards commercialization, but a quality custom one differentiates you from the competition and provides the foundation for a strong investment case. Pro Business Plans has worked with many fashion companies to create outstanding business plans for investment. The following article provides information about what goes into a business plan for fashion and what is unique about it relative to other business plans seeking investment.

Fashion Business Plan

Having great designs is the foundation of every great fashion company. However, these same companies must balance price with production quality and establish a brand all while drawing profit for an investor. These can be quite challenging to maneuver, especially when one needs to do so the most. A professional business plan for a fashion company includes the following components as listed below.

Business Model

A fashion company’s business model is structured around how it operates as a whole. Marketing, supply chain, and administration intertwine to develop the business model. An experienced management team that demonstrates mastery in each facet will help to build a better investment case and a more stable company.




Marketing Plan

It is nearly common knowledge that marketing is the most important aspect of a fashion company. Without substantial PR, most fashion brands remain boutiques and fail to reach a massive point of profitability. This makes them challenging for investors to seriously consider, so it is important to demonstrate audacious sales & marketing objectives.




Financial Projections

The financial model for a fashion business should be based in prior operating history and include reasonable assumptions, such as market share increasing with the introduction of the new product line for which financing is being acquired. The financial model is very important for the business plan as many fashion companies fail to properly balance production price and sales.




What is Included in Our Custom Fashion Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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