eCommerce Pitch Deck

Business Plan Articles

eCommerce is an interesting industry, where it once made an initial splash in the market, it has since retracted and consolidated with Amazon, but later expanded again with the expansion of direct marketing campaigns and social media. Today, there are more direct to consumer eCommerce stores than ever before with Amazon FBA and other programs making it very easy to sell products directly to consumers – even without ever being on an aggregator such as or

eCommerce pitch deck

eCommerce Pitch Deck

Many eCommerce companies require several rounds of investment from funding the inception of their platform to financing their first round of products. Hence, they require a very strong pitch deck to demonstrate to investors that their products are in demand either through historical metrics and sales or through empirical evidence such as an analysis of comparable sales of similar companies and products. When it comes to creating an eCommerce pitch deck, most investors will be primarily interested in the historical sales, however, they will also seek to understand the primary value proposition of the products themselves to understand it is not simply a short-term trend.

Value Proposition

The value proposition for an eCommerce company is largely based on the products that it is selling. Very few eCommerce companies these days enter the market without some type of private label or otherwise proprietary products. They may sell products from other manufacturers and brands, but they generally have one main staple line that constitutes their primary set of products. Ideally the value proposition is demonstrated through sales and similar metrics, but if it is not, it can be justified by communicating the untapped market demographic and how the company will service them through their product offerings.

Related: Avoid these 7 Pitch Deck Mistakes


Business Model

When it comes to the business model for an eCommerce store, this must do with not just the website itself, but more of the supply chain in terms of how the products will be procured, marketed, and delivered to the final consumer. Some stores for instance prefer to opt for a direct-to-consumer model whereby the manufacture or contract a manufacturer and sell their own brands. Others have private label products or sell products from other brands on the site. When it comes to distribution, some prefer to use third-party logistics providers that pack, store, and ship the products to the consumers on behalf of the customers. In other instances, they have their own fulfillment center. Each circumstance depends on what the business model and entails a varying degree of investment in every scenario.

Financial Projections

The financial forecasts for an eCommerce store are generally based upon pricing schedules providing by manufacturers and an analysis of the supply chain – if it is a Startup. It is not necessary to include the details of every expense, but they should be gathered from the source so they’re properly planned and not simply ‘rough estimates’, otherwise you will have budgeting issues later. If the eCommerce store has an operating history, it is largely based on the historical performance of the company including customer acquisition costs, repeat purchase rate, average order, and other key metrics that investors will use to assess the extent to which the business can scale in the future.

Related: Approaching Investors for Capital

What is Included in Our Custom Pitch Deck Service?

  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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