The business model of a Chiropractic service is based upon several unique factors that will directly impact your company’s overall profitability. The credentials of the Chiropractor, insurance coverage, location of operations, and operations model will influence the bottom-line. For instance, some offices are located in areas with high priced real estate and target an upper-class demographics. The demographic may demand higher degrees of customization and attention to detail in lieu of lower prices if not covered under the insurance plan. The positioning of the service will depend upon the unique positioning of your office relative to others that service patients within a reasonable commuting distance.