Pizzeria Business Plan

Business Plan Articles

If you are staring a pizzeria and need to acquire money from an investor or bank, it is likely that you will require a custom business plan. Pro Business Plans has worked with many pizzerias to create professional plans for investment and strategy. This article outlines what is included in a business plan for a Pizzeria and how it is generally structured.

Pizzeria Business Plan

There are many custom things to consider when creating a business plan for a pizzeria. Among these are the location of the facility, the style of the pizzeria, and the market segment it targets. For instance, a pizzeria that focuses on delivery of wood stove pizza is entirely different than one with a luxury atmosphere targeting the higher end market. Investors will want to understand that your pizzeria is uniquely positioned against the competition in a way that is protected by existing and potential competitors.

Business Model

The business model of a pizzeria depends on many factors including the location, management team, operations structure, and pricing. Some pizzerias offer a wide selection of products that are designed to meet the needs of many consumers, whereas others have a restricted menu to select pizzas to have greater control over product quality. The actual model that will succeed in your location depends on the regional market demand and existing competitive structure. The business model will constitute the majority of the business plan, but the marketing strategy and financials should not be neglected.




Marketing Plan

The marketing strategy of a pizzeria is typically divided into two sections including the overall branding strategy and a six to twelve-month promotional strategy. The branding strategy includes information about the positioning, target demographics, and corporate identity. The longer term promotional strategy outlines the allocation of your promotional budget. At first, this will typically include an emphasis on gaining media attention through public relations and placements in local directories such as Yelp! and Google Places. Eventually, PPC marketing through Facebook with geographic focused marketing strategies will help you to gain perpetual traction.




Financial Projections

The financial projections for a pizzeria generally include three to five-years of income statements, cash flow forecasts, and a balance sheet. Among the most important cost drivers for a pizzeria are the initial startup expenses for cooking equipment and the ongoing costs of facility rental and payroll. After this, the company must focus on acquiring and retaining customers at the lowest possible cost. Investors will either be interested in having the full debt repaid with interest, or exiting their equity stake when the company has reached a successful point. The financials should include the proposed financial structure to demonstrate the return on investment or ability to repay the debt.




What is Included in Our Pizzeria Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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