Business Plan Basics

Business Plan Articles

All business plans follow a similar structure that help investors to analyze the potential of your company from many dimensions. The biggest mistake that many entrepreneurs make is failing to follow the basic structure of a business plan that leave its readers both confused and uninformed. Not only does this waste time, but it also is an impractical way to go about producing a document that holds such critical importance to getting your company financed and supporting its strategy. This article is designed to help your company to understand the business plan basics and what elements of it should be included, or omitted, to strike an equilibrium point around communicating the proper amount of information to get your company funded and communicate its potential.

Business Plan Basics

A proper plan for your company communicates the unique opportunity that it delivers to the market and the resources available to build a competitive advantage. The business plan basics are designed to briefly analyze every dimension of this from the resources that your company has internally to the potential it has in the market, and the impact of this potential on the bottom-line. Pro Business Plans has completed thousands of professional documents and understands what basic elements that every business plan should include.

Business Model

The business model of your company is what it does in the market to create ‘value’. This ambiguous term applies to how it will persuade consumers to provide the company money and how the company will use this money to draw profits for investors. A business model is invalid if it fails to generate profit to the bottom line at some point. Many start-up firms may have an invalid business model because they do not provide a product or service worth generating enough money to be profitable. This is included in the business plan basics because without a valid business model that has ideally demonstrated commercial viability, it will be difficult to persuade any readers that the company is sustainable.




Management Team

When contemplating the future strategy of a company, the management team is analyzed in order to develop an understanding of how they will achieve the goals set-forth in other areas of the plan and the financial projections. A management team the has a track record for growing successful companies and have good team dynamics will portray a much more promising future than one that is underqualified and lacks passion. Therefore, the management team is always included into the business plan basics and should be clearly communicated in order to avoid any confusion or ambiguity. We have often found that the management team is one of the most lacking areas of the plan because partners are modest or believe it lacks importance. However, we believe it is actually one of the most important elements to include in any business plan and the most important determinant of the success of any company.




Financial Projections

Regardless of the type of company that you are operating, it needs to make financial sense. Pro Business Plans has seen many financial models that were performed incorrectly and when fixed, demonstrate that the company is not scalable. For instance, it costs more money to acquire a new customer than the profit generated from them over the customer’s lifetime. In other instances, the company may be spending money in areas that may cause concern, but must be communicated in order to portray an accurate description of the company’s financial performance. Because of this, financial projections are always included in the business plan basics and should be carefully created based on reliable market research.




What is Included in Our Custom Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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