Amusement Park Business Plan

Business Plan Articles

If you are starting an amusement park, it is likely that you will require a business plan. The experts at Pro Business Plans have created many business plans for amusement parks for strategy and investment. This article is designed to provide information about what is included in an amusement park business plan and how it is typically structured.

Amusement Park Business Plan

There are several things to consider when creating a custom amusement park business plan. Such factors include the specific and surrounding location, an analysis of construction costs, and the full selection of amenities offered. For instance, some amusement parks offer complete packages that include access to restaurants and hotels. Other smaller amusement parks may be restricted to ride and games, but not offer housing or restaurant options. Each park can be equally profitable depending on the location and its size. However, it is important to communicate the unique aspects of your planned park to provide a complete investment case.

Business Model

The business model for an amusement park is dependent upon several factors. Among these are the spectrum of amenities, scope of services provided, location, and site analysis. For instance, some amusement parks are very basic and tailor to the location demographic, whereas others focus on bringing in tourists from the surrounding area or even internationally. Of course, there is a higher cost associated with this marketing and brand development than a smaller family owned amusement park. Both may be equally profitable, but the business model should be clearly outlined and communicated to investors in a digestible way.




Marketing Plan

One idea held by amusement parks may be that if you build it, people will come. This is a common misconception because people need to be driven to your amusement park, have their budget maximized, and then retained for loyalty. The marketing strategy is therefore often divided into three categories of the initial promotion, ongoing marketing, and customer retention. Many more established amusement parks also have an internal promotion strategy in place that is designed to maximize the revenue generated from visitors.




Financial Projections

If you are seeking investment for your amusement park, it is likely that investors will request three to five year projections. These projections are designed to provide information about the key risks associated with the park, map the construction schedule, and forecast the overall investor returns. Most investors will be only looking for a three to five year holding period so unless you are asking for a bank loan exceeding ten years, this forecasting period should be adequate. In many instances, investors may also request custom risk models associated with the amusement park such as a break-even analysis or sensitivity analysis. The most effective way to perform this calculation is to base it on the prior operating history of your amusement park, or compare the financial performance of similar amusement parks.




What is Included in Our Custom Amusement Park Business Plan?


  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Profitability Analysis
  • Personnel Plan
  • Organizational Chart
  • Company Valuation
  • Executive Summary
  • Company Description
  • Keys to Success
  • Three Year Objectives
  • Product or Service Description
  • Market Research
  • Fundraising Support
  • 12 Month & 3 Year Profit & Loss
  • 3 Year Balance Sheet
  • 12 Month & 3 Year Sales Forecast
  • 12 Month & 3 Year Cash Flows
  • Break-Even Analysis
  • Financial Ratio Analysis
  • Management Team

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